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During The Helsingborg exhibition 1955, the Linnelinjen was launched – a collaboration between NK’s Textile Chamber, Almedahls, and others. For the first time, printed patterns were offered in several different colorways – a groundbreaking idea for its time.
Among the collection was Perssons kryddskåp (Persson’s Spice Cabinet), a tea towel designed by Astrid Sampe, featuring a neat row of spice jars in a distinctive style. Also included was Sillsexa (now simply called Sill), designed by Marianne Nilsson. The pattern, filled with bottles, herring pieces, eggs, and cutlery, had a humorous tone that captured something deeply Swedish – the spirit of the smörgåsbord in printed textile form.
The tea towel Pinnebär was introduced a few years later but was also part of the Linnelinjen. Almedahls’ collection also includes the tea towel Gratulation by Astrid Sampe.
The collection played a key role in changing the perception of kitchen textiles, highlighting everyday items as part of good design. The Linen Line continued to grow with many new products until 1970.
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